Share Something Sweet

I remember the first time I had a Ferrero Rocher chocolate.  I think my mom had brought one home and I thought it was the most intriguing pice of chocolate I’d ever had.  Creamy in the middle, but you had to bite through this crisp shell first, and then you were rewarded with a hazelnut.  It was like someone took Nutella*, added some crispy-crunchness, and then wrapped it all up in a gold blanket.  I loved them.  I swear, they used to be so hard to find, but now I see them everywhere.  I think you can even buy them at Costco during the holiday season (speaking of which, I am so disappointed that Home Depot has already filled their aisles with Christmas decorations and lights).

Ferrero has this campaign called Share Something Sweet. For the second straight year, the Ferrero Company has partnered with Share Our Strength, one of the nation’s leading organizations working to make sure no child in America grows up hungry.  Ferrero has already donated $150,000 to Share Our Strength and you can add to that donation in a few ways. You can donate money directly, or you can log on to Share Something Sweet and use it to “send something sweet” (a customizable e-card), and Ferrero will donate $1 per e-card sent, up to $10,000. And for every person that joins the Ferrero Facebook page, “Ferrero Lovers Unite,” Ferrero will donate another $1 to Share Our Strength (up to $1,000).  I mean, you’ve probably accepted every other Friend Request from Facebook, so what’s one more in the name of charity?

On the Share Something Sweet site, you can take a chocolate personality quiz.  I am a Ferrero Rocher chocolate; I guess I’m not seductive enough to be a Ferrero Rondnoir Dark Chocolate.  After I finished the survey, I signed up for a coupon for chocolate, too.  That’s pretty good incentive to see if you are dark and mysterious or fun and… um, hazelnutty?  You can also read more about the partnership and campaign program, read about their chocolates (I’ve never tried the Garden chocolate), and learn about the company in general.

I know there are about a bazillion against-world-hunger campaigns out there, but how many are paired up with a tasty chocolate treat?

* I just read that Ferrero’s first product was Nutella.  I guess that explains everything.  Also, the company makes Kinder chocolates and Tic Tacs!


2 responses to “Share Something Sweet

  1. Hmm, that campaign sounds *very* familiar… Where have I heard it before?


  2. Hee! I can say that you’ve left me in good hands! Hope you’re enjoying the British!

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